Franchising, Marketing, Small Business Tips Comments (0)
What is Franchising to someone who wants to be in business without too much fuss?
In the simplest terms, franchising is cashing in on an idea that worked for the original businessman who used it. Franchise shopping can be intimidating, as more and more companies see this as the best (and sometimes, only) way to expand their reach.
Things to Consider
1. The track record of the franchised brand - Did it provide value to customers? Was there anything related to it that customers did not like? Were there negative issues connected to the brand?
2. Mentorship and Management Assistance - How transparent are the franchisers about their business system? Are they willing to share most of their trade secrets with you? Do they reveal how long it took them to profit from th business, and IF they have profited at all?
3. Prospect for More Growth - Is the brand dying or has it established itself as a daily thing among families? How in demand is the brand?
4. Cost Benefit Analysis - Does the benefits justify the cost of the franchise? Is the ROI worth it? How long before your investment feeds you?
Hard work and perseverance are a given in any business, but there are franchise opportunities that are less hassling than others. Buying a franchise means joining an already successful organization, saving you time and marketing effort.
George @ July 24, 2008
Small Business Tips Comments (0)
You have probably seen this brand around and are now familiar with the Incredible Stylish New Frames From Zenni. If you go to their website, you can immediately see why they are now a household name (view this tidbit: Zenni Optical was on FOX news!). Their sunglasses are not just for summer, because the designs are trendy enough to wear anywhere, and in any season. Particularly captivating are their Zenni Optical $ 8 Rx Eyeglasses, inexpensive yet fashionable.
George @ July 24, 2008
Credit, Marketing, Small Business Tips Comments (0)
The seeds of entrepreneurship are sown earlier than we think. We were taught the principles of trade when we were merely babies. Weren’t we all told to trade our nice deeds for the year with Santa’s gifts?
An enterprising attitude starts way before we get introduced to girl scout cookie selling, which by the way are really charity cookies, and adults buy them knowing that they ARE overpriced. We start out with toy money, and we pretend that we are selling stuff to our elders. In fact, even the credit concept started this way for us. They (adults) avail of our services, make us do errands and promise to compensate us. So, that makes several concepts learned with just one errand: credit, employment and business.
To kids, the credit concept starts out by learning the meaning of a promise.
When someone promised to pay something back, we believed the person. Then we soon discover that we cannot depend on an open-ended promise to get our due, so we set deadlines on promises, and eventually develop a system to remind that grown up about his promise. Thus, the concept of credit and debt is born.
Then there’s the investment concept.
A kid who might want to sell lemonades must work to build his store. Parents could be the ones who will pay for the lemons, but the child has to help prepare them. He does the cleaning of the stall, squeezing lemonade and vending. All his efforts are suitably rewarded when people start buying. A wise parent will gently remind his son that the lemons cost something, so that the child could deduct that cost to obtain his final profit at the end of the day.
It doesn’t take much for kids to develop an entrepreneurial spirit, and parents will discover that when a child learns something early, he keeps the knowledge throughout his life.
George @ July 17, 2008
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