Archive for April, 2008

Candidate Rejection Letter: Overqualified for the Position?

Sunday, April 20th, 2008

What if you, the excited job candidate with the sterling resume, find yourself facing a rejection letter and this phrase jumps up to you:
“We are sorry, but you are overqualified for this position”
How would you feel? Do you say “thank you… I think” because of the irony in the rejection letter and the compliment in [...]

Branding and Considering the Culture of Your Market

Thursday, April 17th, 2008

Most startup companies are from good ideas that materialized, and driven to existence by shrewd minds. Before going into the details of financing, marketing and promotions, however, a wise business person should stop and analyze how consumers will view his product.
Words have different meanings and connotations for different people. Studying how people react to certain [...]

Effective Sales Pitch

Saturday, April 12th, 2008

Sales personnel will tell you that the hardest part of the selling is the negotiation phase. The first thing that you must do is to relate your product to the need of the person. He did approach for a reason, and usually it’s to view the products you have on display. You watch him closely [...]

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