Freebies and Giveaways: Why Free Should Be Priority
Marketing sites and online businesses highlight a certain word on their selling pages, and this word is “FREE”. The power of this particular concept is immeasurable. It makes people stop and look, and ultimately get interested.
Giving away freebies to potential customers is optional, while giving these away to previous customers is mandatory. The people who bought from you will need to be frequently reminded of your presence. A gift from you will make them remember their visit and how well they were treated inside your store. Before you know it, you have a loyal group that keeps coming back.
Freebies subliminally transmit the message that if they purchase a thing or two from you, they WILL get something extra. Giving your patrons a nice little bonus just for buying will come across as generosity and appreciation.
The best freebies to give away are small things that sport your company logo. For example, a video store could give away exclusive invites to events wherein a celebrity will be present. Not only does the company assure the customer’s presence in the said event, he also makes sure that the customer will bring in a few more people just by talking about his store and the tickets he gave away.
Some tips:
- Freebies should be functional and aesthetically pleasing
- Freebies should always compliment the product that the customer bought, and
- Freebies should always have your logo on them
